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DRIVING SALES FROM FACEBOOK USER FEEDBACK

DRIVING SALES FROM FACEBOOK USER FEEDBACK The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. […]

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RESEARCHING CONSUMER AND INDUSTRY BEHAVIOUR

Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, our client launched a mobile specific website in 2011. Since then, traffic to the mobile site has grown by nearly 350%. However, direct sales […]

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PART 2: SIRI, THE NEW MARKETER?

Alexa to dominate the voice assistants? As mentioned in my last post – voice search is here to stay and voice assistants will only continue to improve. Voice assistants will fundamentally change the way we interact with search engines into the future. For those that work in any kind of search marketing discipline, 2018 and […]

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SEO IN 2018

As 2017 comes to an end, we’re looking forward to 2018 and what developments we believe we may see in SEO over the next 12 months. 2018 will continue to see less attention given to the importance of traditional SEO practices such as high quality content creation and links, however, these two areas should still […]

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INTEGRATING SOCIAL BRAND AND PERFORMANCE DATA

With profound amounts of data being generated by Social Media each and every second, brands have become overwhelmed with the challenge of knowing what to use and how to use it. With the sheer amount of information passing through Social accounts daily, it is easy to understand why brands can struggle to leverage this data […]

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ADAPTING TO CHANGE

Background Previously on Google, advertisers could only bid on their own brand terms, competitor terms were off limits. However, on April 23rd 2013 Google liberalised their policy on trademarking by allowing advertisers to bid against each other’s brand terms. It was a logical move from Google’s perspective to make search results pages more competitive but it meant that […]

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WHAT EVERY MARKETING MANAGER OUGHT TO KNOW ABOUT GOOGLE MY BUSINESS

Google Plus was launched in 2011, and while it may have had a slow start in terms of user activity, in the last few years it’s seen significant growth in terms of usability and popularity. It also seems that both local and global businesses have taken notice, as more and more companies have started taking […]

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THE FUEL BEHIND DIGITAL TECH INDUSTRIES

Fuelling the interest of major digital players such as Twitter, Lumosity, Buzzfeed and the Gilt Group, a New York based start-up is making waves in the digital space, managing to secure an impressive client portfolio in their preliminary business stage. With BuzzFeed and Twitter dubbing the start-up’s latest concept as the new office water cooler, […]

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AD EXTENSIONS AND IMPACT ON QUALITY SCORE

Background The purpose of this case study is to elucidate how Columbus has driven Our Clients’ successful e-commerce capabilities over the past 3 months through ad extensions. By introducing these sitelinks we have managed to increase leads from 1,186 to 1,986 (67% increase). Combined with our clients’ internal website & sales data, Columbus collected & […]

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HOW ORGANIC SEARCH EVOLVED IN 2017

We’re in a time of great change. The way we as consumers search for what we’re looking for, has rapidly changed in the last 12-18 months alone.  It’s no secret we’re using our phones a lot more, but with 25% of Australian smartphone owners using voice search at least once a week. What implications will […]

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