Mumbai: Behrouz Biryani, the digital-only biryani delivery brand has roped in Carat India as its media agency post a multi-agency pitch. Columbus India will handle the brand’s digital mandate.
The brand recently rolled out its first campaign which consisted of digital, print, outdoor and radio.
Sagar Kochhar, group CMO, Faasos Food Services, said, “Being a digital-only brand, it was important for us to create a campaign highlighting the USP of the brand – i.e the aeons old, authentic Persian recipe, the fine ingredients and a compelling brand story. Meanwhile, when it came to delivering business results, the objectives were non-negotiable. An infallible media strategy that could connect to our target audience in the most cost effective manner was the need of the hour. Carat’s focused and integrated solutions for our business challenges look seamless to us and we are delighted to have them with us as we embark on this exciting journey ahead.”
Rajni Menon, CEO, Carat Media, said, “We are extremely delighted to partner with Behrouz Biryani. We are confident in driving strong and positive integrated media strategies to raise brand awareness resulting in positive business results. We are looking forward to this partnership, taking their business to a larger scale.”
Anurag Gupta, CEO, Columbus India, added, “It is very exciting for us to partner with Behrouz Biryani – a leading cloud kitchen player. We are looking forward to pushing the envelope on driving digital media efficiencies and delivering unparalleled performance for Behrouz Biryani.”