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Columbus India bags Premier Badminton League’s digital media duties

Mumbai: The league goes live in this season from 23rd December 2017 till 14th Jan 2018

Columbus India, the digital agency from Dentsu Aegis Network, has won the digital media mandate for Premier Badminton League (PBL).

Managed by Sportzlive, it is claimed to be India’s highest prize money tournament in the world of badminton leagues. The league goes live in this season from 23rd December 2017 till 14th Jan 2018.

Speaking on the association, Prasad Mangipudi, founder, Sportzlive said, “This relationship will help Sportzlive and PBL to get media engagement services from Columbus’ unique ‘Media Engagement Framework’, enabling the event to reach millions of digital audiences in India and abroad.”

Atul Pande, managing director, Sportzlive, said, “Digital is going to be a focus area of our marketing spends as our viewers are majorly online enabling us to build a larger sporting community across all sporting events managed by SportzLive.”

Nitin Sabharwal, CBO, Columbus India, added, “We look forward to this chapter of PBL with great enthusiasm and have deployed a dedicated team for media measurement and data-driven media buying. Our audience engagement framework will ensure that PBL gets to reach maximum badminton & sports enthusiasts across the globe.”

Anurag Gupta, CEO, Columbus India said, “Columbus’ unique digital media services framework will allow real-time reporting on not just engagement but also on the buzz to help Sportzlive communicate with its audience in real time, this will be our second sports media engagement account after successfully working with Sportzlive for #CueSlam earlier this year”.

Full Article: https://brandequity.economictimes.indiatimes.com/news/digital/columbus-india-bags-premier-badminton-leagues-digital-media-duties/62190965

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