New Delhi: SVG Media (soon to be re-branded as SVG Columbus) will be Outbrain’s official sales partner in India, helping the company grow its presence in the country.
As per the deal, SVG Media (soon to be rebranded as SVG Columbus) will be Outbrain’s official sales partner in India, helping the company grow its presence in the country.
SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country, the company said in a statement.
“Since entering the market in 2014, India has proven to be a market with huge potential for Outbrain and we’ve observed tremendous growth over the past few years,” said Chris Mockford, Head of Operations, APAC at Outbrain.
Neeraj Singhal, Sales Director for India at Outbrain, commented: “Through this partnership with SVG Media, we will be able to serve our clients, as well as better deploy our technology, tools, proprietary analytics and insight capabilities.”
“Outbrain’s superb reputation is entirely in-sync with the reputation that SVG Media has worked so hard to create in India.” said SVG Media CEO Anurag Gupta “SVG Media works with almost all the leading brands in India and we look forward to bringing them on Outbrain’s unique discovery solution”.
SVG Media said that it has been the India market entry partner for several Internet companies including Facebook, Twitter, OLX, LinkedIn and Zynga among others and claims to have contributed aggregate revenues of $2 billion to its international partners.
Founded in 2006, New York-based Outbrain has tie-ups with local publications like Indian Express, The Hindu, Moneycontrol, Business Standard and ESPNcricinfo apart from global sites like CNN, ESPN, Time Inc and BBC Worldwide.
It claims to serve over 250 billion recommendations per month with a reach of around billion users every month across the world.