Web
Analytics Made Easy - StatCounter

WHAT WE DO

Columbus is a data-driven marketing agency for the new economy, leading brands from today to tomorrow. Our talented team partner with clients to deliver end to end brand experiences through a world-class data narrative. Through our expert navigation of data, pioneering strategy and passion for what we do, we bridge the gap between your business and the people you want to talk to, truly understanding the segment of one.  A relentless focus on innovation, Columbus has a dedicated Digital Design Team producing over 60 first to market initiatives in Australia and four global firsts in the last three years.

Australian made since 2006, Columbus has pioneered the Performance and Experience space, growing to become the most qualified agency in Australia in what we do. We are part of the Dentsu Aegis Network and operate in 9 countries across Asia Pacific.

Performance

Performance Paid Search
Performance Display
Performance Video
Performance Mobile
Performance Remarketing
Performance Partners and Aggregators
Performance Social
Performance Programmatic and RTB Exchange

Experience

Content Planning
Content Social Audit
Content Amplification
SEO
Content Creation
Content Strategy

Strategy and Data

Data and Insights Planning
User Testing
UX and Onsite
Conversion Rate Optimisation (CRO)
Landing Page Insights
Analytics and Training
Attribution
Content Audience Research

Performance

Performance Paid Search

Everyone is doing Paid Search – but who is doing it well? Who is connecting your business goals with their optimisation strategy and taking the brief beyond ROI. Through a combination of insightful data, actionable analysis and expert strategy our performance paid search yields the best outcome possible. We can smash your targets and maximize your brand presence with our performance team consistently working in a real-time realm.

Performance Display

The audience is always in charge. At a party, no one wants to talk to the person who is permanently set to broadcast – it’s the same online. With Performance Display being the largest investment channel in 2014, there will be a lot of noise with ‘new to the party’ broadcasting brands. Columbus has the experience, and we know how to position your brand at the party. With our smart, real-time display purchasing, we offer a different approach for clients that reinvents display buying. With direct access to billions of impressions and a reliance on powerful audience and contextual data, we target the right customers in the right moments across their browsing experience.

Performance Video

Online video was the fastest growing channel in Australia in 2014. At Columbus, we can deliver your message to the right people at the right time with unique content. We know every business has an audience on Video Platforms and just like other RTB media, we ensure return on advertising spend to maximise  efficiency. Our expert reporting allows you to see exactly how well your video is performing.

Performance Mobile

Today’s connected consumer wants a faster pace and their behaviour reflects that. Over 43% of the world’s top 100 brands still don’t have a mobile site. The year of Mobile Is over. Mobile is now no longer a ‘nice to have’, but a permanent resident on media schedules. The power of mobile is overwhelming as we move into the era of ‘wearables’. Mobile must be at the forefront of your media planning if you’re serious about creating a great experience for your brand.

Performance Remarketing

The Cookie is the new audience. At Columbus we consider Remarketing to be ‘real marketing’. Our Remarketing product allows you to show ads to users who’ve previously visited your website as they browse the Web. Through the use of demographic targeting we have a powerful way to stay engaged with your target audience. There is an art to presenting your audience with highly relevant ads and offers across the Web – making sure your brand is top of mind when they’re ready to buy. The beauty of Remarketing is the achievement of even higher conversions by combining other targeting methods, such as interest categories, demographics, or keyword campaigns.

Performance Affiliates

Our complex set of affiliates and aggregators engage with us for brand protection on Search, or incentivised incremental income through joint partnerships. Columbus considers all our Affiliate Partners and Aggregators as performance-based in today’s digital world. We represent our Client Partners’ businesses through the reward of one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Our tight relationships have served us well as the market grows even more complex, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Performance Social

The internet provides a two way connection between brands and audience. We need to listen to the earned connection and engage with them at the right moments. Columbus is able to react to social signals and buy better media on platforms such as Facebook and Twitter. It’s the power of audience signals that allow us to supercharge our adverts. Add demographic overlays to these and it has been proven to be 55 times more effective. We believe that you should never show the same ad twice. Social is an experience, which when executed well, delivers high performance.

Performance Programmatic and RTB Exchange

Convergence, connectivity and technology are changing the pace of media. As the industry moves into premium display properties with a range of audience, targeting and performance offerings, Columbus offers solutions that can help advertisers meet performance and brand marketing goals. We are experts in real time bidding and are best placed to plan, buy and execute across all exchange based buying. We work with the leading trading desk in the country, and have expert partnerships to deliver ROI on all media buying.

Experience

Content Audience Research

It’s up to Columbus to understand the customer, then define and locate the target audience. Once we learn about who they are, we can determine content that will delight, entertain and inform them in the best tone of voice.

Content Planning

Planning sits at the heart of our media buying and content creation, it’s the culmination of market centric insights and context, rather than keyword centric referrals that makes Columbus unique. Our thorough approach to target market analysis enables us to tackle our Client Partners market with confidence and authority.

Content Social Audit

Social is a huge buzz in the industry, but what does a qualitative and quantitative assessment of content and practices look like? We make sure any social audit is centred around our clients’ business objectives. Secondly Columbus can take a look at your social media best-practice and conduct platform evaluations, a competitive analysis and an opportunity assessment.

Content Amplification

Once we have content, we need to amplify it. We can achieve a buzz in many ways using social amplification, natural search amplification, paid search and other channels that boost engagement or delight the audience.

Content Strategy

The strategy of content is complex and can often be planned months in advance of a launch. Columbus can implement and run with tactical recommendations on how to utilise content to achieve your business objectives.

Content Creation

Not only are we skilled at deploying content, we can also create it. Daily, weekly or monthly, we can do this for you on-brand, on-tone and work closely with your partners to ensure a rich array of mediums, formats and channels are attracting and engaging your target audience.

SEO

SEO is still widely important, however we believe SEO is just one piece to a much larger puzzle. The focus is less about keywords and more about targeting the right audience and delivering what they want. We have a proven track record of success in this space, with many clients ranking in top positions.

Strategy and Data

Data and Insights Planning

We don’t just buy media, we are expert planners. Tapping into our Dentsu Aegis Global resource, we have access to media insight platforms such as Experian, CCS, AdThena and various other planning systems. We take data seriously and aim to make sure we deliver on every brief, with our clients’ objective at the heart of our media planning.

User Testing

User testing is unique to Columbus. We recognise that sometimes we need to go beyond landing page optimisation. We need to optimise for the customer experience, content mix, dwell times, depth of visit and landing pages. We have the expert knowledge to make your audiences experience the best.

Conversion Rate Optimisation (CRO)

Analytics is not enough in today’s landscape. Data must be understood and insights found to make decisions or inform actions. Columbus offers an end to end CRO product. Whether you want to test one page against another or actually run a multivariate test against segments, we can help you lift ROI by up to 100 fold.

Attribution

Attribution modelling across time and channel; Assign value to the channel that led the conversion but that might not have been the last step, understand the full mix of channels and which drive conversion value across the buying cycle.

Landing Page Insights

Columbus loves to optimise the path to conversion. We do this by testing web pages, layouts, content, CTAs, hero images, value props and any other UX elements. We carefully select UX elements for our client partners based on our knowledge of who their customer is, how they arrive on the websites and what they are trying to accomplish. The result drives revenue and increases ROI.

UX and Onsite

Onsite is still a significant factor in natural search today. Whilst there has been a shift and the lines have become blurred, we firmly believe that a good customer experience on site not only results in conversion but leads to better ranking on the engines.

Analytics and Training

Analytics implementation is often set up incorrectly by the time we get around to auditing it. Columbus work with our client partners to ensure the execution of best practices is rolled out. We truly believe that once we are all measuring the right metrics, we can change them and identify success. Columbus can help you report to your business on the key metrics that drive success, not a bunch of numbers and data with no interpretation or insights.

Copyright 2018 - Columbus Agency - All Rights Reserved.