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Preparing Victorians for a summer of extreme fire danger

At Dentsu Aegis Network we pride ourselves on our ability to use data and emerging technology to pioneer and deliver brave solutions for our clients and this campaign is a testament to that. Dentsu Mitchell & Columbus were tasked with translating bushfire awareness into immediate behavioural action in one of the most fire-prone regions in […]

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Influencers help girls make their move

Coupling an innovative social strategy together with the power of influencer marketing, the Australian Government’s Girls Make Your Move campaign connected with over 3 million people backed with 3 million+ engagements and improvements in target audience attitudes and behaviours. The Department of Health recognised that only one in ten people aged 13-17 years undertook the […]

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