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#Introducing… SVG Columbus

New Delhi: In April this year, we welcomed SVG Media, one of the largest independent digital agencies in India, to the Dentsu Aegis Network family. SVG Media will join the network’s Asia Pacific digital marketing agency Columbus, becoming SVG Columbus, and further strengthening our leading search position in the market. We spent some time with Anurag Gupta, CEO […]

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THE ACQUISITIONS GAMEPLAN: HOW IT MAKES SENSE FOR DAN

New Delhi: Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia decodes the network’s acquisition gameplan; latest addition of SVG Media strengthens DAN’s hold on digital business even as it spreads its footprint across PR, OOH, Social Media and Events. Japan’s biggest advertising agency Dentsu first entered India in 2003, through a partnership with […]

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How Dentsu Aegis Network Built a Digital First Holding Company

New Delhi: Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network explains how acquisitions helped the agency grow its digital market share & added digital led skillsets to its talent pool. Dentsu Aegis Network had a busy 2016 as it went all in for growing its portfolio with multiple mergers and acquisitions. It continued […]

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Outbrain appoints SVG Media as India sales partner

New Delhi: SVG Media (soon to be re-branded as SVG Columbus) will be Outbrain’s official sales partner in India, helping the company grow its presence in the country. Content discovery platform Outbrain has signed a sales partnership with SVG Media that was recently acquired by Dentsu Aegis Network. As per the deal, SVG Media (soon to be rebranded as SVG […]

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Dentsu Aegis Network acquires digital media network company, SVG Media 

NEW DELHI: Dentsu Aegis Network, a global digital marketing communications company, has acquired SVG Media in an all-cash transaction in one of the largest buyout deals in the space in India. While the terms of the transaction have not been disclosed, London-headquartered Dentsu is said to have paid $110-$125 million (Rs 832-Rs 732 crore) to buy […]

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Creating Alternate Performance Digital Channels for a market leading health insurance player

The traditional digital channels (Search, Social, Email) used by the client were not adding incremental growth. Columbus India was approached to give them a solution for new user acquisition. Our approach was to look at alternate digital channels to broaden the customer acquisition funnel. We harnessed the power of data, performance, experience, social, SMS, Content […]

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Driving Customer Enquiries for a leading health insurance company in India

Performance marketing sits at the core of client’s digital media strategy. Their partnership with Columbus was based on delivering higher efficacies on the marketing budget. Columbus built and deployed technologies and systems that allowed client a single visual view of the entire performance journey. Right from strategy planning to campaign setup, the journey was aligned […]

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Building Alternate Performance Digital Channel for a leading life insurance company

A leading life insurance company in India had been using multiple digital media channels for acquiring new customers however, were unable to make the Affiliate channel work for them. Columbus helped set-up their affiliate channel & increased the conversions rates (enquiries to policies sold) by 5X vis-avis the past benchmark. This was done by leveraging […]

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Driving Awareness and Engagement for PBL Season 3

Craze for cricket take a whopping 90% share of voice and wallet, all other sports fight for the remaining 10%. The badminton league was facing low awareness despite it being in its 3rd season, to add to woes a cricket series was being played at the same time. Columbus India was approached to get Indian […]

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