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Measles and Rubella Vaccination Campaign

Client wanted to make use of Innovative Digital Media solutions and proactive campaign management to attain 100% immunization target of the Measles Rubella Vaccination (MR) campaign in the state of Telangana. Columbus India gained knowledge about the environment and how the target customers will react to the situation. We then harnessed the power of data, […]

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Mission: Leave No Pages Behind

One of Australia’s leading wealth management organisations was embarking on a CMS migration to improve their online customer experience. To ensure the new site retained as much SEO value from website authority, mitigate any lost traffic and subsequent loss of digital sales, Columbus completed a detailed migration project. Spanning six months to cover pre, during […]

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Using automation to support Virgin Australia’s ‘Happy Hour’ sale

Overview Every Thursday at 4pm, Virgin Australia (VA) release a selection of heavily discounted routes to their anxiously waiting consumers. They call this the ‘Happy Hour’ Sale. VA is looking to increase the promotion and personalisation of this sale across more channels, primarily promoted through Facebook. Previously, our SEM activity was not personalised for the […]

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DRIVING SALES FROM FACEBOOK USER FEEDBACK

DRIVING SALES FROM FACEBOOK USER FEEDBACK The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. […]

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RESEARCHING CONSUMER AND INDUSTRY BEHAVIOUR

Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, our client launched a mobile specific website in 2011. Since then, traffic to the mobile site has grown by nearly 350%. However, direct sales […]

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PART 2: SIRI, THE NEW MARKETER?

Alexa to dominate the voice assistants? As mentioned in my last post – voice search is here to stay and voice assistants will only continue to improve. Voice assistants will fundamentally change the way we interact with search engines into the future. For those that work in any kind of search marketing discipline, 2018 and […]

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SEO IN 2018

As 2017 comes to an end, we’re looking forward to 2018 and what developments we believe we may see in SEO over the next 12 months. 2018 will continue to see less attention given to the importance of traditional SEO practices such as high quality content creation and links, however, these two areas should still […]

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INTEGRATING SOCIAL BRAND AND PERFORMANCE DATA

With profound amounts of data being generated by Social Media each and every second, brands have become overwhelmed with the challenge of knowing what to use and how to use it. With the sheer amount of information passing through Social accounts daily, it is easy to understand why brands can struggle to leverage this data […]

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ADAPTING TO CHANGE

Background Previously on Google, advertisers could only bid on their own brand terms, competitor terms were off limits. However, on April 23rd 2013 Google liberalised their policy on trademarking by allowing advertisers to bid against each other’s brand terms. It was a logical move from Google’s perspective to make search results pages more competitive but it meant that […]

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WHAT EVERY MARKETING MANAGER OUGHT TO KNOW ABOUT GOOGLE MY BUSINESS

Google Plus was launched in 2011, and while it may have had a slow start in terms of user activity, in the last few years it’s seen significant growth in terms of usability and popularity. It also seems that both local and global businesses have taken notice, as more and more companies have started taking […]

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