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Think Tank is a first of its kind innovation initiative at Columbus. Designed to encourage strategic thinking and ensure the team is always pitch fit, the initiative is run quarterly. Individuals volunteer to be part of a team and pitch a solution to a real client business problem with only 24 hours to respond and […]

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Voice search is undeniably changing the very way in which we use our devices. Despite being less than a decade old, we’ve already adopted voice recognition and its search capabilities as an essential technology. According to Google, at least 20% of all mobile search is now done using voice commands. The rise of voice search […]

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Is your business ready for the GDPR?

Unless you’ve been living on a remote island with no internet access, you’ll be aware of the ever increasing discussions on privacy and data security; largely fuelled by the looming deadline set by the European Union to become fully compliant with the GDPR by May 25, 2018. So, what is the GDPR? How will it […]

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The rise of influencer marketing Influencer Marketing has cemented itself as a vehicle for accelerating consumers through the marketing funnel, from awareness to intent and to purchase. More and more brands are recognising the value of these partnerships as reports increasingly demonstrate impressive ROI. A 2016 Tapinfluence and Nielsen study reported ROI figures in the region of […]

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Is monogamy the best solution when choosing your brand’s advertising and marketing technology partners?

It’s no secret that marketing and advertising technologies are colliding. Sparked by recent M&A activity and an abundance of new technology providers entering the Australian market, marketers now face the difficult task of analysing an ever-increasing landscape of technology providers to find the perfect partner (almost like The Bachelor). Not only does the chosen partner/s […]

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You might be more biased than you think…

At Columbus, we’re actively pursuing a culture of diversity, not only across gender but background, age and thought. We support various initiatives in the industry that help to educate our team on the issues as well as ways to help tackle them head on. When Google announced the launch of their She Leads program, we […]

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Preparing Victorians for a summer of extreme fire danger

At Dentsu Aegis Network we pride ourselves on our ability to use data and emerging technology to pioneer and deliver brave solutions for our clients and this campaign is a testament to that. Dentsu Mitchell & Columbus were tasked with translating bushfire awareness into immediate behavioural action in one of the most fire-prone regions in […]

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Influencers help girls make their move

Coupling an innovative social strategy together with the power of influencer marketing, the Australian Government’s Girls Make Your Move campaign connected with over 3 million people backed with 3 million+ engagements and improvements in target audience attitudes and behaviours. The Department of Health recognised that only one in ten people aged 13-17 years undertook the […]

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Integrating TV and Paid Search

The Background Our client is a growing Australian brand operating within a the highly competitive finance vertical. Since launching, sales have grown consistently. Still, our client’s brands face a major issue. Our client, as a provider of finance products, has relatively low awareness in the market. To increase awareness our client launched DRTV activity in […]

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A Digital Solution to a Local Problem

Background This client provides both retail and service functions in the Auto vertical and has had a presence in Australia for over 120 years. With such length and depth of history this client has developed a very large retail footprint across the full extent of the country, over 600 stores nationwide. The size of this […]

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