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Bringing Media + Call Center Together to Drive Last Mile Performance

Challenges and objectives Call center and paid media were treated as two different divisions. This caused a lot of inefficiencies thereby creating friction between the two divisions Only two digital channels were used to deliver leads without any optimization process For incremental growth – a real-time connect between the call center and media channels was […]

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Creating Strong Affiliate Eco-system – Web and App

Challenges and objectives E-commerce client has been using multiple digital media channels for acquiring new customers and beating competition. Reaching to tier two cities was challenging. Client had shut their Affiliate Campaign for close to 6 months which used to be run by their in-house team. The main objective was to restart affiliate program with […]

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Driving Awareness and Engagement for PBL Season 4

Objectives of the campaign The Premier Badminton League (PBL) is one of the top badminton leagues in the world. Despite being it in its 4th season PBL was facing low awareness and footfall. Challenges and Objectives: Low engagement about PBL on social handle in India Increase the Twitter follower by 2 folds Increase the Facebook follower base […]

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Delivering a well-cooked dish

Objective of the Campaign The story begins 2000 years ago with a Kingdom called Behrouz, rumoured to be located somewhere in Persia. The kingdom rose to popularity around the world for its recipe of layered rice and secret spices; A recipe that lured Kings and masses alike; A dish that we now know as Biryani. […]

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Driving results through Email Marketing Strategy

Background of the Campaign The client is one of the leading private life insurance companies of India. They have been using multiple channels for acquiring customers, digital being one of them. On Digital, client was using two major channels Search and Social. The idea behind the campaign was to set up a new feasible digital […]

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Engaging top funnel users with Blog Content

Objective of the Campaign Background: Most insurance companies target bottom of the funnel prospects which creates a red ocean in terms of marketing in the insurance sector. Client wanted a fresh approach to target the top of the funnel prospects to build a relationship based on trust and thought leadership and not on price based […]

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Best Use of Facebook For Online Agent Advisor Recruitment

Objective of the Campaign Challenges and Objectives: Can we tap the power of Digital Channels for Recruitment of Insurance Agent Advisors Online? Augment Area Development Managers’ reach by targeting untapped ‘high potential’ users Minimize ADM’s prospecting efforts by passing ‘Warm & Engaged’ prospects to them Intent based prospecting – Reach out to users who ‘Want’ […]

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Chasing The Holy Grail in Digital Marketing

Objective of the Campaign A leading life insurance company in India was looking for alternate digital channels to drive efficiencies and aligning media and call centre together as these were earlier run by 2 separate teams and real time date sharing was lacking causing inefficiencies upwards of 40%. Challenges: Digital channels other than Google and […]

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Excellence in Performance Marketing Reflected by Positive Sales Matrix

Objectives of the Campaign Creating and delivering an End to End marketing solution for a health insurance client Leveraging Digital Channels other than Google & Web Brokers Addressing issues with Quality, Quantity and Consistency of Leads Creating a 360° system – Sourcing, Sales, Feedback, Optimization  Campaign/Project End Result Conversion from Leads to Policy Sold was […]

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Creating Alternate Performance Digital Channels for a market leading health insurance player

The traditional digital channels (Search, Social, Email) used by the client were not adding incremental growth. Columbus India was approached to give them a solution for new user acquisition. Our approach was to look at alternate digital channels to broaden the customer acquisition funnel. We harnessed the power of data, performance, experience, social, SMS, Content […]

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