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Driving Customer Enquiries for a leading health insurance company in India

Performance marketing sits at the core of client’s digital media strategy. Their partnership with Columbus was based on delivering higher efficacies on the marketing budget. Columbus built and deployed technologies and systems that allowed client a single visual view of the entire performance journey. Right from strategy planning to campaign setup, the journey was aligned […]

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Building Alternate Performance Digital Channel for a leading life insurance company

A leading life insurance company in India had been using multiple digital media channels for acquiring new customers however, were unable to make the Affiliate channel work for them. Columbus helped set-up their affiliate channel & increased the conversions rates (enquiries to policies sold) by 5X vis-avis the past benchmark. This was done by leveraging […]

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Driving Awareness and Engagement for PBL Season 3

Craze for cricket take a whopping 90% share of voice and wallet, all other sports fight for the remaining 10%. The badminton league was facing low awareness despite it being in its 3rd season, to add to woes a cricket series was being played at the same time. Columbus India was approached to get Indian […]

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Measles and Rubella Vaccination Campaign

Client wanted to make use of Innovative Digital Media solutions and proactive campaign management to attain 100% immunization target of the Measles Rubella Vaccination (MR) campaign in the state of Telangana. Columbus India gained knowledge about the environment and how the target customers will react to the situation. We then harnessed the power of data, […]

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Mission: Leave No Pages Behind

One of Australia’s leading wealth management organisations was embarking on a CMS migration to improve their online customer experience. To ensure the new site retained as much SEO value from website authority, mitigate any lost traffic and subsequent loss of digital sales, Columbus completed a detailed migration project. Spanning six months to cover pre, during […]

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Using automation to support Virgin Australia’s ‘Happy Hour’ sale

Overview Every Thursday at 4pm, Virgin Australia (VA) release a selection of heavily discounted routes to their anxiously waiting consumers. They call this the ‘Happy Hour’ Sale. VA is looking to increase the promotion and personalisation of this sale across more channels, primarily promoted through Facebook. Previously, our SEM activity was not personalised for the […]

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DRIVING SALES FROM FACEBOOK USER FEEDBACK

DRIVING SALES FROM FACEBOOK USER FEEDBACK The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. […]

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RESEARCHING CONSUMER AND INDUSTRY BEHAVIOUR

Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, our client launched a mobile specific website in 2011. Since then, traffic to the mobile site has grown by nearly 350%. However, direct sales […]

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AD EXTENSIONS AND IMPACT ON QUALITY SCORE

Background The purpose of this case study is to elucidate how Columbus has driven Our Clients’ successful e-commerce capabilities over the past 3 months through ad extensions. By introducing these sitelinks we have managed to increase leads from 1,186 to 1,986 (67% increase). Combined with our clients’ internal website & sales data, Columbus collected & […]

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Preparing Victorians for a summer of extreme fire danger

At Dentsu Aegis Network we pride ourselves on our ability to use data and emerging technology to pioneer and deliver brave solutions for our clients and this campaign is a testament to that. Dentsu Mitchell & Columbus were tasked with translating bushfire awareness into immediate behavioural action in one of the most fire-prone regions in […]

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