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Behrouz Biryani assigns media to Carat and digital to Columbus

Mumbai: Behrouz Biryani, the digital-only biryani delivery brand has roped in Carat India as its media agency post a multi-agency pitch. Columbus India will handle the brand’s digital mandate. The brand recently rolled out its first campaign which consisted of digital, print, outdoor and radio. Sagar Kochhar, group CMO, Faasos Food Services, said, “Being a […]

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Columbus India ropes in Sohail Khan Qadri as Business Head – West

New Delhi: Columbus India, the digital agency of Dentsu Aegis Network, has announced the appointment of Sohail Khan Qadri as Business Head – West. Sohail Khan joins the agency to lead Columbus India’s digital AOR business in Western India. He will report to Nitin Sabharwal, Chief Business Officer, Columbus India. Sohail Khan joins Columbus India […]

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Snapdeal assigns affiliate marketing duties to Columbus India to be handled out of Delhi

New Delhi: Columbus India has been appointed as the affiliate marketing agency for Snapdeal, India’s leading online marketplace. The account was won following a direct pitch and will be handled out of the agency’s Delhi office. Columbus India will manage Snapdeal’s affiliate marketing program which includes managing publishers globally. The agency will assign over 10 […]

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SVG Columbus wins 3 awards (2 Golds & 1 Silver) at IAMAI’s 8th India Digital Awards on their Debut

Delhi: SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition SVG Media launched Columbus – an Agency focused on Data Driven Digital Marketing. SVG Columbus won a total of 3 awards at the Internet & Mobile Association of India’s (IAMAI’s) 8th India Digital Awards at a ceremony that took place […]

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Columbus India bags Premier Badminton League’s digital media duties

Mumbai: The league goes live in this season from 23rd December 2017 till 14th Jan 2018 Columbus India, the digital agency from Dentsu Aegis Network, has won the digital media mandate for Premier Badminton League (PBL). Managed by Sportzlive, it is claimed to be India’s highest prize money tournament in the world of badminton leagues. The league goes live […]

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Viaan Industries Appoints Columbus India to Handle Digital Duties for Chasebid.com & MatchIPL

Mumbai: The account was won following a direct pitch and will be handled out of the agency’s Mumbai office Viaan Industries, a popular licensing, entertainment and wellness company promoted by entrepreneur Raj Kundra and Bollywood celebrity Shilpa Shetty Kundra, has roped in Columbus India as its digital agency. As part of the new mandate, Columbus […]

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SVG Columbus bags Sportzlive’s digital duties

Mumbai: The account was won following a direct pitch and will be handled out of the agency’s Delhi office SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive‘s #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled […]

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We’re in a time of great change. The way we as consumers search for what we’re looking for, has rapidly changed in the last 12-18 months alone.  It’s no secret we’re using our phones a lot more, but with 25% of Australian smartphone owners using voice search at least once a week. What implications will […]

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Think Tank is a first of its kind innovation initiative at Columbus. Designed to encourage strategic thinking and ensure the team is always pitch fit, the initiative is run quarterly. Individuals volunteer to be part of a team and pitch a solution to a real client business problem with only 24 hours to respond and […]

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Voice search is undeniably changing the very way in which we use our devices. Despite being less than a decade old, we’ve already adopted voice recognition and its search capabilities as an essential technology. According to Google, at least 20% of all mobile search is now done using voice commands. The rise of voice search […]

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