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PART 2: SIRI, THE NEW MARKETER?

Alexa to dominate the voice assistants? As mentioned in my last post – voice search is here to stay and voice assistants will only continue to improve. Voice assistants will fundamentally change the way we interact with search engines into the future. For those that work in any kind of search marketing discipline, 2018 and […]

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SEO IN 2018

As 2017 comes to an end, we’re looking forward to 2018 and what developments we believe we may see in SEO over the next 12 months. 2018 will continue to see less attention given to the importance of traditional SEO practices such as high quality content creation and links, however, these two areas should still […]

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INTEGRATING SOCIAL BRAND AND PERFORMANCE DATA

With profound amounts of data being generated by Social Media each and every second, brands have become overwhelmed with the challenge of knowing what to use and how to use it. With the sheer amount of information passing through Social accounts daily, it is easy to understand why brands can struggle to leverage this data […]

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ADAPTING TO CHANGE

Background Previously on Google, advertisers could only bid on their own brand terms, competitor terms were off limits. However, on April 23rd 2013 Google liberalised their policy on trademarking by allowing advertisers to bid against each other’s brand terms. It was a logical move from Google’s perspective to make search results pages more competitive but it meant that […]

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WHAT EVERY MARKETING MANAGER OUGHT TO KNOW ABOUT GOOGLE MY BUSINESS

Google Plus was launched in 2011, and while it may have had a slow start in terms of user activity, in the last few years it’s seen significant growth in terms of usability and popularity. It also seems that both local and global businesses have taken notice, as more and more companies have started taking […]

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THE FUEL BEHIND DIGITAL TECH INDUSTRIES

Fuelling the interest of major digital players such as Twitter, Lumosity, Buzzfeed and the Gilt Group, a New York based start-up is making waves in the digital space, managing to secure an impressive client portfolio in their preliminary business stage. With BuzzFeed and Twitter dubbing the start-up’s latest concept as the new office water cooler, […]

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