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Driving results through Email Marketing Strategy

Background of the Campaign The client is one of the leading private life insurance companies of India. They have been using multiple channels for acquiring customers, digital being one of them. On Digital, client was using two major channels Search and Social. The idea behind the campaign was to set up a new feasible digital […]

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THE ACQUISITIONS GAMEPLAN: HOW IT MAKES SENSE FOR DAN

New Delhi: Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia decodes the network’s acquisition gameplan; latest addition of SVG Media strengthens DAN’s hold on digital business even as it spreads its footprint across PR, OOH, Social Media and Events. Japan’s biggest advertising agency Dentsu first entered India in 2003, through a partnership with […]

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