Challenges and objectives Call center and paid media were treated as two different divisions. This caused a lot of inefficiencies thereby creating friction between the two divisions Only two digital channels were used to deliver leads without any optimization process For incremental growth – a real-time connect between the call center and media channels was […]
Background of the Campaign The client is one of the leading private life insurance companies of India. They have been using multiple channels for acquiring customers, digital being one of them. On Digital, client was using two major channels Search and Social. The idea behind the campaign was to set up a new feasible digital […]
Objectives of the Campaign Creating and delivering an End to End marketing solution for a health insurance client Leveraging Digital Channels other than Google & Web Brokers Addressing issues with Quality, Quantity and Consistency of Leads Creating a 360° system – Sourcing, Sales, Feedback, Optimization Campaign/Project End Result Conversion from Leads to Policy Sold was […]