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Excellence in Performance Marketing Reflected by Positive Sales Matrix

Objectives of the Campaign Creating and delivering an End to End marketing solution for a health insurance client Leveraging Digital Channels other than Google & Web Brokers Addressing issues with Quality, Quantity and Consistency of Leads Creating a 360° system – Sourcing, Sales, Feedback, Optimization  Campaign/Project End Result Conversion from Leads to Policy Sold was […]

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SVG Media forges strategic partnership with BirdEye

SVG Media, a Dentsu Aegis Network company, will help increase US-based BirdEye’s global footprint as the leading customer experience and business reputation platform. SVG Media, a digital marketing platform with over 150 million unique visitors, has announced a strategic partnership with US-based BirdEye in India. With BirdEye, businesses can manage their reviews across hundreds of […]

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Behrouz Biryani assigns media to Carat and digital to Columbus

Mumbai: Behrouz Biryani, the digital-only biryani delivery brand has roped in Carat India as its media agency post a multi-agency pitch. Columbus India will handle the brand’s digital mandate. The brand recently rolled out its first campaign which consisted of digital, print, outdoor and radio. Sagar Kochhar, group CMO, Faasos Food Services, said, “Being a […]

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Columbus India ropes in Sohail Khan Qadri as Business Head – West

New Delhi: Columbus India, the digital agency of Dentsu Aegis Network, has announced the appointment of Sohail Khan Qadri as Business Head – West. Sohail Khan joins the agency to lead Columbus India’s digital AOR business in Western India. He will report to Nitin Sabharwal, Chief Business Officer, Columbus India. Sohail Khan joins Columbus India […]

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Snapdeal assigns affiliate marketing duties to Columbus India to be handled out of Delhi

New Delhi: Columbus India has been appointed as the affiliate marketing agency for Snapdeal, India’s leading online marketplace. The account was won following a direct pitch and will be handled out of the agency’s Delhi office. Columbus India will manage Snapdeal’s affiliate marketing program which includes managing publishers globally. The agency will assign over 10 […]

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SVG Columbus wins 3 awards (2 Golds & 1 Silver) at IAMAI’s 8th India Digital Awards on their Debut

Delhi: SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition SVG Media launched Columbus – an Agency focused on Data Driven Digital Marketing. SVG Columbus won a total of 3 awards at the Internet & Mobile Association of India’s (IAMAI’s) 8th India Digital Awards at a ceremony that took place […]

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