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Engaging top funnel users with Blog Content

Objective of the Campaign Background: Most insurance companies target bottom of the funnel prospects which creates a red ocean in terms of marketing in the insurance sector. Client wanted a fresh approach to target the top of the funnel prospects to build a relationship based on trust and thought leadership and not on price based […]

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Excellence in Performance Marketing Reflected by Positive Sales Matrix

Objectives of the Campaign Creating and delivering an End to End marketing solution for a health insurance client Leveraging Digital Channels other than Google & Web Brokers Addressing issues with Quality, Quantity and Consistency of Leads Creating a 360° system – Sourcing, Sales, Feedback, Optimization  Campaign/Project End Result Conversion from Leads to Policy Sold was […]

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