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Bringing Media + Call Center Together to Drive Last Mile Performance

Challenges and objectives Call center and paid media were treated as two different divisions. This caused a lot of inefficiencies thereby creating friction between the two divisions Only two digital channels were used to deliver leads without any optimization process For incremental growth – a real-time connect between the call center and media channels was […]

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Excellence in Performance Marketing Reflected by Positive Sales Matrix

Objectives of the Campaign Creating and delivering an End to End marketing solution for a health insurance client Leveraging Digital Channels other than Google & Web Brokers Addressing issues with Quality, Quantity and Consistency of Leads Creating a 360° system – Sourcing, Sales, Feedback, Optimization  Campaign/Project End Result Conversion from Leads to Policy Sold was […]

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#Introducing… SVG Columbus

New Delhi: In April this year, we welcomed SVG Media, one of the largest independent digital agencies in India, to the Dentsu Aegis Network family. SVG Media will join the network’s Asia Pacific digital marketing agency Columbus, becoming SVG Columbus, and further strengthening our leading search position in the market. We spent some time with Anurag Gupta, CEO […]

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